Customization might involve modifying the mode of the delivery schedule, transportation, or packaging to suit the needs of the customer. It is often necessary for logistics because different customers have different requirements, and a one-size-fits-all approach may not always be the best solution

Personalization in logistics, on the other hand, refers to the process of using customer data to provide a more individualized experience for each customer. This might involve using data such as purchase history, shipping preferences, and demographic information to tailor the customer experience in a way that meets their individual needs.